Leveraging Horizons provides consulting and coaching services to business owners seeking to understand, acquire, and leverage diverse business certifications. The company educates business owners on certification types, eligibility requirements, and application processes to determine the best certification fit. In addition, Leveraging Horizons provide eligibility analysis, application preparation, and post-certification coaching for local/municipal, state, federal, and national certifications. Diverse Business Certifications include DBE, MBE, WBE, VBE, VOSB, SDVOSB, WOSB, DOBE, and LGTBE. 

Leveraging Horizons was looking for a simple, professional, modern, and relatable look for their brand. The divine mission of the company was simple - provide opportunities and resources to elevate businesses. The meaning of horizon is the line that separates the Earth from the sky. To leverage a horizon is defined by the company as continously moving that line upward to remove the barrier/limit that may have been previously set, with new opportunitieis and possibilities.

With this background in mind, I researched this unique industry and wanted to conceptually define breaking through a horizon, growth, and stepping stones. Essentially the brand also needed to feel like new beginnings and trust.