BEEC
Brand development for an educator fellowship program, targeted towards black educators. Client provided background of program and preference of colors for usage.
Brand Strategy
Brand Voice
Brand Identity
Overview
BEEC (Black Educator Excellence Cohort) is a national initiative supporting Black and African American educators across TNTP's 7 fellowship programs. The BEEC was created to tackle the challenge of significant barriers and support through training and development initiatives. With BEEC being a sub-brand of TNTP, the stakeholders wanted to be sure it had a distinct look and feel, specifically for this teaching fellow.
The stakeholders suggested a bold and powerful, yet simple statement to represent black educators, with the use of colors such as yellow, green, black, and red. They wanted the vision to be clear conceptually through branding, and relatable.
