PROJECT
Overview
HR TailorMade is a women-led human resources company with HR consultants trained to provide HR strategy, support, and management for your small business needs. The client already had an established brand, yet, she was looking for a more refreshed look for marketing materials, including a revamp for her site.
While Human Resources is usually represented more formally and conservatively, the client wanted her company to stand out and make her current and potential clients to feel less stressed about seeking support.
Bright, modern, supportive, and intriguing are all words the client used to help identify the direction she wanted her brand to transition to.
the 3-step process